In addition to providing ads with pay-per-click system, also provides a Google AdSense for search AdSense (AdSense for Search), and referral ads (Referral). In the AdSense for search, web site owners can install the Google search box on their web pages. The site owner will get revenue from Google for each search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, site owners will receive income after clicking on the ad continues with certain actions by visitors who have agreed between Google and advertisers.
The term in the AdSense Publisher Publisher is the person or owner who has joined the site and put AdSense ads on their sites. Ad Units Referred to Ad Units are the AdSense ads themselves. Ad Units consist of several types and sizes. The most common type of text ads. By the time a visitor clicks on this ad unit, then (if legitimate) advertisers will get revenue in accordance with the CPC values its. Link Units Link Units similar to the Ad Units, except that the format is similar to the format menu that we usually encounter on web sites. What distinguishes the Ad Link Units Units is when the user clicks on these ads, it will then be directed to the search results pages in Google's search engine. The new publisher will earn when visitors click on one ad unit on the page.
In practice, Link Units proved to generate more revenue than usual Ad Units. AdSense for Content AdSense for Content AdSense ads are placed in a page. The ads that appear are the ads that relate to the contents page. Or phrase using contextual concept. Ad Units and Link Units are included in this AdSense for Content. Alternate Ads On AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory relating to the contents of the site is up or Google can not predict what the actual content of the site. If this happens, by default, shown is the public service ads or commonly known as PSA (Public Service Ads). Because type of donations, so if clicked, this ad does not produce anything for the publisher.
To overcome this, Google allows us to install the Alternate Ads or alternate ad. If Ad Units are made has been set by using Alternate Ads, so if Ad Units can not be performed, which is an alternative advertising appears prearranged. Channels Channels is a sort of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit can have more than one label, and vice versa, one label can be used for more than one ad unit.
On the Google AdSense page report, the report will be grouped according to the Channels, so it will greatly facilitate the use of Channels publishers to analyze their AdSense performance. Generally, the publisher will give the name of Channels on the same ad units on one site. If you want more detail, is fine to give Channels names are different in each ad unit at each site. Remember, the maximum number of Channels allowed at this time is 200 channels. Page Impressions The Impressions is the number that shows how many times the page containing the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the page in question. Clicks Clicks is the number of clicks on a publisher's Ad Units.
In the AdSense report pages, publishers can view the total clicks that he had, and based on Ad Units or Channelnya.
CTR (Clickthrough Rate) CTR is the ratio in percent between the number of clicks received an Ad Units by the number of Ad Units display. For example, an Ad Units are displayed 40 times and clicked 10 times the value of CTR 25% (10:40).
CPC (Cost Per Click) The CPC is the amount of money to be earned by a specific publisher Ad Units when clicked. CPC values of each Ad Units vary and are determined by many factors, including performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bids offered by the advertiser.
eCPM (Effective CPM) eCPM or CPM (Cost Per Million) is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the commercials. For example, a publisher that produces $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).
Although the AdSense program policies AdSense program provides great benefits, Google set strict rules to protect the interests of all involved parties, including advertisers are often disadvantaged by the site owner is not commendable action AdSense program members.
Some restrictions that must be adhered to the Google website or blog owner AdSense program participants are:
* Clicking on the ads that show's own site, either manually or with the help of special software * Deliberately encourage site visitors to click on ads that appear, for example with the words, Äúklik this ad, Äù or, Äúkunjungi this page, Äù
* Change the shape and size of ad units that have been determined by Google
* Create a direct link to the search results pages for search AdSense
* Fill out automatically AdSense search box with a certain keyword
* Manipulate hidden target ads with keywords or with IFRAME
* AdSense ad unit code must be placed directly on a web site html code without changes.
The site owner is not allowed to change the AdSense code for any reason, for example with the purpose of showing the results click on the pop-up or divert advertising targets. AdSense Revenue Optimization Potential gains follow the AdSense program made a lot of website owners to develop various methods to increase the number of clicks on the ads they publish. Some methods proven illegal and against official policy AdSense program. Other methods are allowed, even encouraged its use by Google.
Some methods are considered valid are:
* Modifying the color of your ad units using the color palette provided by AdSense
* Placing an ad unit at a specific position on a web page that is considered to have high levels of legibility
* Eliminate the ad unit border and background color to match the background color of a web page so the ad unit looks blend with the content of the page
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